Google Phone?
We see the cell phone industry continuing to evolve with amazing new technology, and we’re still going to see traditional handsets, but companies outside of regular carriers/manufacturers are going to begin to play a bigger part (like the Apple iPhone).
In July when Google announced it was willing to spend $4.6 billion to buy wireless spectrum in a U.S. Federal Communications Commission auction, analysts began to speculate about the next entrance into this broadening technology.
A recent report by the Wall Street Journal explains the idealogy behind Google’s project:
The Google-powered phones are expected to wrap together several Google applications — among them, its search engine, Google Maps, YouTube and Gmail email — that have already made their way onto some mobile devices. The most radical element of the plan, though, is Google’s push to make the phones’ software “open” right down to the operating system, the layer that controls applications and interacts with the hardware. That means independent software developers would get access to the tools they need to build additional phone features.
With all the lawsuits surrounding the “unlocking” of phones in recent news, pushing an “open source” phone could be revolutionary in the cell phone communications business.
CEO Eric Schmidt, spoke at the All Things Digital conference in May regarding Google’s plans:
The most likely scenario from a Google perspective is to build some, if you will, inspirational platform [applications]; but primarily focus on getting third parties to do it because that’s where the innovation will come from.
Early communications with Google hint that the web giant could attempt to adopt an advertizing driven platform, eliminating service carriers completely.
Sources claim we could see a first release as early as next year.
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